2025 Robert S. Bowditch Economic Development Award

Michael R. Covino

The WBDC is pleased to announce the 2025 recipient of the Robert S. Bowditch Economic Development Award: Michael R. Covino.

Mike Covino is the founder and CEO of Niche Hospitality Group, a dynamic restaurant group known for creating distinctive dining experiences rooted in quality, consistency, and enlightened hospitality. With over 26 years of experience in the hospitality industry, Mike has led the development of 19 unique restaurant concepts across Massachusetts, including well-known establishments such as Bocado, Mezcal Cantina, The Fix, The Citizen, and Still & Stir.

Each Niche restaurant is guided by a core philosophy built on seven principles: appearance, service, knowledge, quality, value, consistency, and teamwork. This approach has earned Niche a reputation as a leader in hospitality, delivering memorable guest experiences that go beyond food and drink.

Mike’s path to the restaurant world began in Boston, where he worked in the industry while studying physical therapy. After completing graduate school at UMass Lowell, he accepted a job in Auburn and relocated to Worcester—where his passion for hospitality truly took root. While working as a physical therapist by day, Mike maintained his connection to the restaurant world, eventually landing a role at The Sole Proprietor. It was there that he began building the relationships and vision that would shape Niche Hospitality Group.

Under Mike’s leadership, Niche has grown to include not only restaurants but also consulting services, a test kitchen, and wellness ventures like Peak Fitness and True North Performance Training. In 2025, Niche celebrates a major milestone with Bocado earning recognition as one of USA TODAY’s Restaurants of the Year, and the group prepares to open two exciting new venues: Green Island Oyster Bar in June, and Vivienne Coastal Mediterranean Restaurant in August.

Outside of business, Mike is a dedicated family man and fitness enthusiast—having once completed the grueling 57-hour Death Race. His commitment to excellence, innovation, and community has helped revitalize neighborhoods, create jobs, and elevate Central Massachusetts as a dining destination.

The Worcester Business Development Corporation is proud to recognize Mike Covino with the 2025 Bowditch Award in celebration of his contributions to economic growth and his continued leadership in the region.

Past Bowditch Award Recipients